Jean-Claude Vacassin, founding Director of W10 & The IFBA
JC has been in the fitness industry for more than ten years, working as a personal trainer and more recently as a gym owner and coach to other personal trainers and gym owners. He founded W10, the Professional Fitness Coaching Academy, as well as the International Fitness Business Alliance (IFBA). He also runs and consults on wellbeing programmes for small to medium sized business, working with them to maximise their employees personal wellbeing and productivity. JC is a regular contributor for The Telegraph and Mens Fitness, and Womens Fitness as their fitness expert, and writes a blog for the Huffington Post.
He will be talking about building a brick-and-mortar business with USPs in an already very crowded space, as well as customer loyalty and retention.